Men’s shoes from Balencelagos and Adidas are coming to the United States for the first time, as the shoe companies look to bring their brands to new markets and meet demand for the high-end sneakers that have become so popular with young women.
The Balencegas will be at the new flagship store at the mall, which will be called The Balencella, on Saturday, July 25.
Balenciagaras have long been a staple in the US, but have seen a decline in popularity in recent years.
“We have a lot of interest from younger generations,” said Balencia Giochi, head of retail at Balencomagias footwear division.
“They are looking for high-performance shoes that they can wear all day long, so they will want to get a pair that can last for years.”
The Balenos have been known to wear them on the go for days, with some opting to carry around their own shoe collection, which can range from high-street brands like Adidas, to luxury brands like Balenucci.
They are known for their classic, elegant silhouettes and iconic colours.
But the trend has also attracted new brands, which have been working to appeal to a broader audience.
While the Balenos will be available at the Balenaicas store, they will be sold at the Macy’s department store in New York, the retailer said in a statement.
“We are excited to partner with BalenComagias and look forward to having a conversation about the Balenes shoes and how we can make them even better,” said Macy’s spokesperson.
“Balencomaggias shoes will be able to accommodate even more customers with their unique collection of high-quality shoes.”
The new stores will include stores in Los Angeles, New York City, San Francisco, Seattle, San Diego, Miami and Atlanta.
The first store in the Mall of America will open in 2021, and the Balenegas store in Los Angeles will open a year later.
A new store in Seattle, which opened last year, will be completed in 2021.
In addition, BalenCagias stores in New Jersey, Florida, Virginia and Ohio will open by 2022.
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